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How a brand is perceived at the Frankfurt Motor Show is not entirely down to actual cars, but also about how it represents itself.
Read more … SHOWS: IAA 2017 - BRAND NEW WORLDS
In an environment of stifling conservatism, and up against a mainstream of passive-aggressive form languages, the Borgward Isabella concept car makes a boldly optimistic statement
Read more … SHOWS: IAA 2017 - HAPPY MUSIC
When looking outside of the mainstream, inspiring car designs can still be unearthed at the Frankfurt Motor Show.
Read more … SHOWS: IAA 2017 - HOPEFULLY THE FUTURE
This year’s Frankfurt Motor Show is mostly about celebrating the car of today (that mustn’t be the car of tomorrow) and a hollow definition of what might eventually succeed it.
Read more … SHOWS: IAA 2017 - HOPEFULLY NOT THE FUTURE
The last thing this world needs is yet another car show. Which is why its creators intend Grand Basel to be no less than the most ambitious car show on the planet.
Read more … SHOWS: GRAND BASEL AVANT-PREMIÈRE 2017
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